News

Ed Sheeran Teams Up With Heinz To Create His Own Tomato Sauce, ‘Edchup’

access bank kuulpeeps ad

Ed Sheeran has teamed up with Heinz to create his own brand of the famous tomato ketchup, called “Edchup”.

The partnership is a celebration of the British food giant’s 150th anniversary – and Sheeran’s self-professed lifelong love of ketchup.

Each of the special edition bottles features a unique logo depicting the Shape of You singer’s face reimagined as a smiley, leaf-haired tomato.

While news of the collaboration may come as a surprise to some, it’s less out-of-the-blue than you may think. Sheeran’s devotion to Heinz is such that the 28-year-old has a tattoo of the company’s logo on his arm.

 

Heinz also claims that one-third of its Instagram activity since 2014 feature the musician, either in tags or mentions.

On Wednesday, Sheeran shared news of the partnership with his 29 million followers on Instagram.

“It’s actually real and you’ll be able to get your hands on one very soon,” he wrote in a caption below a photograph of him kissing his bottle of “Edchup”.

The post has already garnered more than 1.1 million likes, with fans including Friends actor Courtney Cox, who commented: “love this!!!” alongside three crying with laughter emojis.

The special edition “Edchup” bottles will officially launch in major retailers nationwide from mid-June and will be priced at the product’s normal RRP of £1.99 (GHC13.59).

source: independent

If you have a story you want to share with Kuulpeeps and the world, please do hit us up on Facebook, Twitter, Instagram 

dano milk kuulpeeps ad

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

The Latest

Kuulpeeps is a social news, lifestyle and entertainment brand for the young Ghanaian. Kuulpeeps is leading millennials through the journey of discovering news, engaging with content and interacting with one another through the use of tailored content platforms, social media executions and new media.

What started primarily as a campus focused site is growing into a media brand focused on satisfying the curiosity of young people across different geographic locations and lifestyles. Kuulpeeps seeks to be the leading content brand for youth interaction in Ghana and beyond.

Contact:

For sales inquiries: sales@kuulpeeps.com

To submit your articles or inquiries/reports to the editor: editor@kuulpeeps.com

To provide any other feedback: feedback@kuulpeeps.com

Copyright © 2019 Kuulpeeps.

To Top