Indian actress Priyanka Chopra will invest in dating app Bumble as the service prepares to expand into her native country later this year.
She will also act as an adviser to the app which requires women to make the first move for its Indian launch.
Bumble’s expansion comes as firms push to make women feel safe using dating apps in India.
The actress becomes the latest in a string of celebrities to take a stake in a tech venture.
Bumble said Chopra will become “partner, advisor, and investor” to the tech firm.
“I’ve always believed that investing in women is key to social transformation and economic growth, “Chopra said in a statement from Bumble.
“Women want love, they want friendship and they want to find a career, and that’s the uniqueness of what Bumble delivers,” she added. Her manager, Anjula Acharia, is also an advisor to Bumble.
After becoming one of India’s biggest film stars, the actress broke into Hollywood with the TV show Quantico and the film Baywatch.
Chopra also recently invested in a US coding school.