Online retailing giant, Amazon is opening a store in New York that will only sell products which receive a high rating on its website.
The store will sell toys, household goods and other items that have a rating of four stars or more online.
Customers who visit the store will pay less if they have bought into Amazon’s Prime service.
Physical shops are becoming a key expansion area for Amazon as it seeks to take on more traditional retailers.
The company currently operates 17 bookshops and is experimenting with its Go outlets that do away with cashiers.
Last year it paid $13.7bn (£10.4bn) for the Whole Foods chain to fuel its push into fresh food and to help bolster its grocery delivery service.
The four-star store will also sell books, games and kitchen utensils as well as Amazon’s own Echo speakers and its Kindle e-readers. It will also have sections dedicated to items that are “trending” and proving popular with online customers.