#SMWAccra: 8 Things We Learnt At The Twitter Master Class

The Social Media Week event happened last week at the Accra Mall and today, we want to go back to one of the sessions we loved.

It was the Twitter Master Class with Adrian Ciesielski.

Adrian is the Twitter Sales Manager for Greater Africa and he took us through an invigorating session.

News App

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The first we learnt at the master class was this. Twitter isn’t a social media app, it’s a news app.


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1 of 3 people sees Twitter ads. This makes it a wise decision to run ads on Twitter.


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It’s always advisable to change to trending hashtags as Twitter deprioritizes an already existing hashtag. Since Twitter is a news platform, it prioritizes new trends and pays less attention to old ones.


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So it’s simple… If you want to trend for 24 hours without any influencers, just pay Twitter $100,000.

The Heart Button

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Did you know you could change the way the ‘like’ button looks during a live video? Yep. For example, we can change ours to the Kuulpeeps logo.


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The best length for a Twitter video should be between 6 to 15 seconds.


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Twitter has no plan of adding an ‘edit’ option. This is because it’s a News platform and the first draft is the most telling.

Customized Emoji

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A customized emoji on Twitter costs $50,000 for a 90 day period, period!

If you have a story you want to share with Kuulpeeps and the world, please do hit us up on Facebook, Twitter, Instagram.


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