#SMWAccra: 8 Things We Learnt At The Twitter Master Class

The Social Media Week event happened last week at the Accra Mall and today, we want to go back to one of the sessions we loved.

It was the Twitter Master Class with Adrian Ciesielski.

Adrian is the Twitter Sales Manager for Greater Africa and he took us through an invigorating session.

News App

Image result for twitter

The first we learnt at the master class was this. Twitter isn’t a social media app, it’s a news app.

Ads

Image result for twitter ads

1 of 3 people sees Twitter ads. This makes it a wise decision to run ads on Twitter.

Hashtags

Related image

It’s always advisable to change to trending hashtags as Twitter deprioritizes an already existing hashtag. Since Twitter is a news platform, it prioritizes new trends and pays less attention to old ones.

Trends

Image result for twitter trends

So it’s simple… If you want to trend for 24 hours without any influencers, just pay Twitter $100,000.

The Heart Button

Image result for heart button on twitter

Did you know you could change the way the ‘like’ button looks during a live video? Yep. For example, we can change ours to the Kuulpeeps logo.

Video 

Related image

The best length for a Twitter video should be between 6 to 15 seconds.

Edit

Image result for edit

Twitter has no plan of adding an ‘edit’ option. This is because it’s a News platform and the first draft is the most telling.

Customized Emoji

Image result for twitter custom emojis

A customized emoji on Twitter costs $50,000 for a 90 day period, period!

If you have a story you want to share with Kuulpeeps and the world, please do hit us up on Facebook, Twitter, Instagram.

LEAVE A REPLY

Please enter your comment!
Please enter your name here