Exporting Ghanaian music to Nigeria has always been a big ask.
The Nigerian market has been difficult for Ghanaian musicians to penetrate while the reverse has been quite easy.
That is why in Ghana, people like Samini are campaigning for 80% local music on our airwaves.
Their argument is that we have made our market easy for Nigerians to enjoy favourable airplay in Ghana but the same courtesy is not extended to our Ghanaian musicians in Nigeria.
This argument got prominence when two unrelated events occurred.
While launching the Menzgold-Zylofon Nigeria business, the CEO of Zylofon Media Nana Appiah Mensah flew some of his A-List musicians, Shatta Wale, Becca, Stonebwoy, Obibini, Kumi Guitar among others to perform for the Nigerian crowd at the event.
Reports suggested that the Nigerian crowd ignored the Ghanaian acts. They didn’t jam to their music – they reportedly only did when a Nigerian musician mounted the stage.
Then Sarkodie also took to his Instagram account to promote his friend, Peter of PSquare fame’s latest song.
That sparked outrage that Sarkodie is promoting Nigerian music when they don’t do the same for Ghanaians.
However, according to our Nigerian in-law, Dr. Daniel Oluwatobi Sanni, a number of Ghanaian musicians are popular in Nigeria.
In an interview with Zylofon FM, Becca’s husband said though there is a broadcasting policy in Nigeria, artistes like Sarkodie, Stonebwoy, Kidi, King Promise and Kuami Eugene are on top of Nigerian playlist most times,” he revealed.
Becca’s husband is the CEO of State Of Mind Entertainment, a celebrity management company and as the former manager of Ice Prince, we must assume that his list has some credibility.
Our Naija brothers must give the same welcome that we give their artiste to ours too…