This past Saturday, Wizkid—currently Africa’s hottest pop star by almost any measure—unveiled his new capsule collection with a takeover of Reign in Manhattan’s Meatpacking District.
From this futuristic perch, the Starboy himself performed and posed for a veritable flash mob of devotees. “For me, when I dropped my last project, I just felt it was time to do something for my fans, so they could have almost like, a piece of me,” explained Wizkid, unwinding from the impromptu concert in the shop’s secluded backyard.
“I sat down with my team, and we did a couple designs, we designed some shirts and some bandanas, and we just decided to put it up for the fans—something we intend to do like every three months, put out new collections.”
The collection includes a Starboy-branded tour jacket–style bomber and a Made in Lagos green and purple gradient tee.
As he tells it, the star only had two criteria for his creative team when they brainstormed the look: “One: simple and two: fresh.
It has to have a more universal appeal to it. Something you can be proud wearing—not just as a Starboy fan but proud being an African,” he said.
“But I also want people around the world to be able to wear it. Even if you’re not from Lagos, it should be fashionable enough for you to just throw it on. I want people to look back and be like, Yo, I had that Wizkid T-shirt when it dropped.”
Star Boy got us checking on the
Source: VOGUE
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