Here Is How To Get Attention: Jaden Smith’s Latest Album Is Only Available On Instagram

Jaden Smith

Whatever you think of Jaden Smith’s music, you have to give him credit for finding new ways to capture listeners’ attention.

The budding rapper has debuted SYRE: The Electric Album, a reinterpretation of his album from last year, solely through Instagram — as of this writing, you can’t go to your favourite streaming music service to check it out.

The format is a gimmick, of course, but it also lets the young star sell his work (his profile now looks like a giant SYRE ad) and find out how many plays he’s getting with each track.

We wouldn’t expect too many musicians to go this route, for obvious reasons — Smith isn’t making money on these plays.

It does show how artists (especially young ones like Smith) are adapting to the Instagram era, however, and suggests that stars could make a habit of delivering minor, no-risk albums this way (such as alternate takes or mixtapes).

If you’re not expecting to make money on an album, why not make it freely available where your fans are most likely to see it?


A post shared by Jaden Smith (@c.syresmith) on

Instagram is the answer…

If you have a story you want to share with Kuulpeeps and the world, please do hit us up on Facebook, Twitter, Instagram or on WhatsApp (0500-002686)

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

The Latest

Kuulpeeps is a social news, lifestyle and entertainment brand for the young Ghanaian. Kuulpeeps is leading millennials through the journey of discovering news, engaging with content and interacting with one another through the use of tailored content platforms, social media executions and new media.

What started primarily as a campus focused site is growing into a media brand focused on satisfying the curiosity of young people across different geographic locations and lifestyles. Kuulpeeps seeks to be the leading content brand for youth interaction in Ghana and beyond.


For sales inquiries:

To submit your articles or inquiries/reports to the editor:

To provide any other feedback:

Copyright © 2019 Kuulpeeps.

To Top