Pantone has named ultraviolet as its colour of the year.
Pantone is a popular colour matching system used by the printing industry to print spot colours and numbering system for identifying colours. By standardizing the colours, different manufacturers in different locations can all reference a Pantone numbered colour, making sure colours match without direct contact with one another. You can also use Pantone to create a mixture of colours to use for painting etc.
It looks as if celebrities were already ahead of the trend; they were wearing the hue (ultraviolet) before the announcement was made. Rihanna, Kylie Jenner, Amal Clooney and Karlie Kloss are just a few of the celebrities who have rocked the colour.
Would you wear this colour?