Vero is the Instagram rival that’s topping the App Store.
The ad-free app lets users share photos, add links, and recommend books, movies and TV shows to friends.
It has jumped from 99 to number one in Apple’s UK store in the past week, suggesting social media users may be looking for alternatives to established social media platforms.
But with some users reporting problems, people are questioning if claims about the app are too good to be true.
Vero bills itself as a social network “that lets you be yourself”.
It was launched back in 2015 by Ayman Hariri, a billionaire businessman and son of former Lebanese Prime Minister Rafik Hariri.
In an interview with CNBC, Mr Hariri said he started the app because he was frustrated with how many adverts appear on sites like Twitter and Facebook.
But with the app’s growing popularity, some users are confused about how it works.