The Kardashian clan are the true embodiment of moguls, you can come argue with us if you want but this is a fact!! They are #Goals and they are winning.
Every business venture they touch turns into gold; the Kardashian’s debut cosmetics collection under the KKW Beauty brand sold out within minutes, bringing in 13.5 million dollars in sales. Kylie Jenner’s makeup company, Kylie Cosmetics routinely sells out in minutes. Jenner’s birthday collection, which launched in August, brought in $10 million in one day, while the brand’s holiday collection netted more than $18.9 million in the same time frame last November, bringing the company’s total sales numbers to $420 million in just 18 months… And now Kim’s fragrance line grossed in ten million days in ONE day, just ONE DAY people, and the whole gag is nobody got to smell the fragrance before buying it.
Customers were able to choose from three different fragrance smells: Crystal Gardenia, Crystal Gardenia Oud and Crystal Gardenia Citrus. Sources are reporting that Kim got her inspiration from the crystals she used after her Paris robbery, she used certain crystals to help her meditate and calm her nerves. The Fragrance bottle is also designed in form of a crystal.
Kim is out here murdering the game compared to the sale figures of Estee Lauder – owned by Tom Ford Beauty, which, according to “WWD” was said to have reached $500 million in sales after a full decade, or Jo Malone and Bobbi Brown, each of which took 25 years to reach the billion-dollar mark. Lastly Lancome hit the billion-dollar milestone in 2015, after 80 years of existence. NA WA OOOOO!! Say what you want about Kim Kardashian West, but she knows how to make the best business moves.