This Is Why Social Media Week Is Important To A Photographer

“Photography is an art of observation, it’s about finding something interesting at an ordinary place, and it has little to do with the things you see and everything to do with how you see them”

This ART has grown and developed in Ghana at a rapid pace. It has grown from pin-hole shoots to fill roll developed shots to today’s digital photography.

(c) Bob Pixel

Photography in this age is a whole new business. With the introduction of high-resolution cameras and lenses that capture every single detail in a split second, the process from shooting to publishing on social media and Web sites has been quickened.

Photography has always been a part of telling the larger Ghanaian story, from the likes of James Bannor, Felicia Abban and Philip Kwame Apagya through to Bob Pixel, Steve Ababio, Nana Kofi Acquah, Apag, Yaw Pare, Seun Adatsi and the rest, to capturing our history a click at a time, creating conversation about how galamsey is destroying water bodies, celebrating cultural happenings across the country, as well as chronicling the daily struggles of Ghanaians. Photographers like these and others continue to capture key issues.

(c) Steve Ababio

Although the art continues to evolve with new upgrades (cameras, lens and filters) and improved old tricks become the new rules through social media and constant tech changes, storytelling will remain the same.

(c) Yaw Pare

The journey of the audience has changed, the stories that are being told the same way has changed, therefore, it has become essential for new tools; this is why Social Media is very crucial.

The process from shoot to the final image involves taking the audience through your journey from giving them behind the scenes to rare access through Instagram stories or SnapChat.

(c) BobPixel

Hence it is essential to understand how to nurture this relationship.

Photography is no longer the art behind the camera, it is much about the relationship the audience develops as it is with the final product and that is where Social Media Week, Accra comes in.

There will be sessions on “how to build a digital career”, “Creating content people love”, and “The power of twitter” storytelling from September 11th to 15th. You don’t want to miss out such a great opportunity.

Kindly visit smwiaccra.org for more information.

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