The World Trade Center building in Accra was filled up to capacity, over the weekend as Guinness Ghana kept its consumers in suspense as to what or who “Africa’s Special One” was. Apparently it ended up to be a new product Guinness is bringing to the market. Africa’s Special is a new variant that has been added to the Guinness range of products, but it is targeted more at the younger generation. They used lots of African herbs and extracts as ingredients for this new product.
Aside the unveiling and launch of the new product, consumers and fans were entertained with performances from a few acts. Ghana’s controversial dancehall king; Shatta Wale rocked fans with DJ Vyrusky of StarrFM on the turntables as the guest performer on the night. There were dance battles, and an energetic performance from the young dancehall artiste; Episode as well. These are the pictures of how the launch went;